Plum’s the Word

New socially orientated website for organic baby food producer

We are extremely proud to announce the birth of Plum Baby’s new website. Plum are pioneers in providing new parents with the best start possible for their children.

At the start of the year Plum began the process of re-branding their products and felt the old website needed to reflect this.

Devstars were tasked with managing the process through planning, design and building of a fully content managed site and store that encourages link sharing through upgraded social channels.

To allow the site the greatest flexibility we chose two open-source platforms, WordPress for the site and Magento for the store. The wordpress updates RSS streams, allowing the content to flow from specific categories to specific channels. As part of the process we updated Plum’s Facebook, Twitter, YouTube and Flickr accounts to receive the specific update relevant to the channel.

The Magento site features a whole host of tools that allow us to fine tune the shopping experience and optimise sales and customer retention. This includes product specific offers, cart driven offers and voucher codes set up for the launch of the store. We are also currently developing QR codes to add to the marketing portfolio.

We wish Plum the greatest success with this new marketing tool and look forward to creating some award winning campaigns together.

To view the site please click here