We use Google Analytics on almost every website we built, manage or host. It’s a great tool and records so much data we can use to help move your website forward. The downside it, is records your browsing of your own site too, ending up on skewed date. There are things we can do to stop your own browsing of your website from affecting the recorded stats like exclude your IP address, but IP’s can sometimes be dynamic, possibly chancing daily!
We don’t know the motivation or reasons behind it, but Google just released a little browser extension for IE, Firefox, Chrome, Safari & Opera that prevents your browser from sending data to their Analytics service. This means that you can browse your own site without skewing the data, but that you can also browse the competition without them tracking you.
If you want to browse covertly, install the extension.