Revealed! the top 300 companies using social mediaby Miles Gripton . January 9, 2013
Internetretailer.com have released a ground breaking study into the figures behind the use of Social Media by US companies. A key metric followed by Internet Retailer was the percentage of web site traffic retailers receive from social networks, measuring how effective the merchants are at using social media and social commerce.
The percentage of total site traffic coming in from social Media varies widely between the top three. PetFlow.com, brings in 30 % – mostly as a result of a laser-like focus on building a maintaining a loyal Facebook fan base and regular posts that speak to their followers’ inner pet lover,” said the guide, while Fab.com achieved 25%.
Additionally, the guide revealed Fab received up to one-third of its sales – $50 million – from social media. For fab.com it is more than just registering customers against sales either. “We’re really trying to build customers for a lifetime, and social is a way for us to do that,” said Fab.com founder and CEO Jason Goldberg.
A list of metrics covered in the report are:-
- Ranking of online retailers by percentage of 2012 traffic derived from Facebook, Twitter and Pinterest
- 2012 social commerce sales figures
- Average conversion rates and order values for visits from social networks
- Data on visits to e-commerce sites that directly stem from the major social networks
- Breakdown of e-retailers’ presences on the major social networks, including counts of Facebook fans, Twitter and Pinterest followers and YouTube video views
- An engagement analysis of merchants’ fans and followers—i.e., how often consumers respond to, by sharing and taking action on, the content e-retailers push out on social networks
- A total breakdown of merchants’ on-site social features and functions, as well as Facebook and social features and functions
- A comprehensive vendor section that profiles the leading social consultants, platform providers, app developers, analytics and other social networking and marketing providers
- How-to articles from social platform and analytics providers, as well as consultants and other social commerce technology companies
- An overview article that surveys the differences in e-retailers’ strategies for Facebook, Twitter, Pinterest and other social networks
- In-depth interviews and analysis of what social commerce sales figures mean to online retailers
If you are serious about your Social Commerce then we would suggest you have a read!