We took over the running of Plum Baby from another agency a few years back. For the new site we worked closely with Plum creating detailed wireframes and helping their packaging agency Brand Opus adapt to web design.
The site uses a combination of Magento for the e-commerce site , WordPress for blogging and Social media integration fuelling an army of Mummy bloggers.
To allow the site the greatest flexibility we chose two open-source platforms, WordPress for the site and Magento for the store. The wordpress updates RSS streams, allowing the content to flow from specific categories to specific channels. As part of the process we updated Plum’s Facebook, Twitter, YouTube and Flickr accounts to receive the specific update relevant to the channel.