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Website design tips for estate agents

Date: 03/03/2023

Stuart Watkins

At Devstars, we understand the importance of establishing a strong digital presence in today’s fast-paced real estate market.

With so many potential buyers and sellers relying on the internet to find and research properties, estate agents must take the necessary steps to improve their website and online visibility.

In this article, we’ll provide 10 tips to enhance your digital presence and outrank your competitors on Google.

Conduct Keyword Research

The first step in improving your website’s ranking on Google is to conduct keyword research. Identify the most relevant keywords and phrases potential clients might use when searching for properties in your area. Once you have a list of relevant keywords, incorporate them naturally into your website’s content, meta descriptions, and title tags.

Consider targeting long-tail results to provide more specific search results, such as “estate agents in Jersey” for instance

Optimize Your Estate Agencies Website Speed

In today’s digital age, speed is everything. Slow-loading websites can lead to high bounce rates and decreased user engagement. To ensure your website loads quickly, optimize images, minimize HTTP requests, and reduce file sizes. Consider using a Content Delivery Network (CDN) to improve your website’s performance across different geographical locations. Test your pages on Google Page Speed.

Focus on Mobile Optimization

More than 50% of internet traffic now comes from mobile devices, so your website must be optimized for mobile viewing. Use a responsive design that adapts to different screen sizes and resolutions. Ensure that your website’s text and images are readable on smaller screens and that your website’s navigation is easy to use on a touchscreen device.

Understand your market and produce content that resonates

Quality content is crucial for attracting and retaining potential clients. Create content that is informative, engaging, and relevant to your audience. Incorporate keywords into your content to improve your website’s ranking on Google.

Use Visuals to Enhance Your Content

Visuals can make your content more engaging and shareable. Incorporate images, infographics, and videos into your content to provide additional context and information. Use high-quality images and optimize them for web viewing.

Leverage Social Media

Social media can be an excellent way to increase your website’s visibility and drive traffic. Share your content on social media channels such as Facebook, Instagram, and YouTube. Use social media to engage with your audience, answer questions, and provide helpful advice.

Use Local SEO Strategies

Local SEO strategies can help you rank higher on Google for local searches. Ensure your website consistently includes your business’s name, address, and phone number. Claim and verify your Google My Business listing and encourage satisfied clients to leave positive reviews.

The above shows just how important local SEO is. Huelin Homes get a priority listing over Broadlands, which, technically speaking, is the highest-ranking Estate Agent in Jersey. Along with the map view, they get strong links to the website, directions, and ratings.

Use Backlinks to Improve Your Authority

Backlinks are links from other websites to your website. They are important in determining your website’s authority and ranking on Google. Encourage other websites to link to your content by creating high-quality, shareable content that provides value to your audience.

Monitor Your Website’s Analytics

Regularly monitor your website’s analytics to track your website’s performance and identify areas for improvement. Use tools like Google Analytics to track website traffic, user engagement, and conversion rates. Use this data to make data-driven decisions about your website’s optimization.

Continuously Test and Improve

Optimizing your website is an ongoing process. Continuously test and improve your website’s design, content, and functionality to ensure that it meets the needs of your audience. Use A/B testing to compare different website versions to determine which performs best.

We hope you found this helpful. Check out our site, Alpine specialist Investors in Property and Portugal and France specialist Invest Property Chic, to see how we optimise conversion rates and mobile.

Web design for estate agents FAQs

How important is web design for estate agents?

Web design is crucial for estate agents looking to establish an online presence and attract potential clients. A well-designed website can help build credibility and trust with potential clients and boost your online visibility.

Do I need to hire a professional web designer?

While it’s possible to design a website yourself, hiring a professional web designer can help ensure that your website looks professional and functions correctly. Additionally, a professional web designer can provide you with valuable insights and recommendations for improving your website.

How often should I update my estate agency website?

It’s a good idea to update your website regularly with new content and listings. Aim to update your website at least once a month to keep it fresh and engaging.

Properties should ideally be udpated on a daily basis or pulled in from a feed. We suggest writing 2-3 articles a month that resonate and help your audience.

How can I make my property site stand out from the competition?

As with any site, a carefuly considered user interface that is welcoming and offers easy to follow user journeys. The design must be consistent and follow your brand to instll trust.

Keep navigation and filtering simple by hiding less used advanced features. Our research shows us that people get phased by too many choices. With Investors in Property we ended up relegating number of bedrooms as it’s less important when investing in a holiday let than it would be for a home purchase.



Should I invest in paid advertising (PPC) for my real estate website?

Paid advertising can be a valuable tool for driving traffic to your website and reaching a wider audience. However, a well managed search engine optimisation (SEO) strategy will be free traffic over time.

What should I look for in a web designer for my estate agency?

When hiring a web designer, look for someone with experience designing websites for estate agents. Additionally, ask for references and examples of their previous work to ensure they have the necessary skills to create a website that meets your needs.

You can check out our reviews on Google or YouTube.

How can I measure the success of my website?

There are several metrics you can use to measure the success of your website, including traffic, engagement, and conversion rate. Use analytics tools to track these metrics and make adjustments to your website design and content accordingly.

Try and set your goals and key performance indiciators (KPIs) at the start of the project and regulary update them. We design business dashboards for our clients so they can get a snapshot view of how well there website (or business as a whole) is performing.

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