4 Big UX Mistakes and How To Avoid Them
How often do you visit a website only to be left feeling frustrated by poor user experience? From slow page-load times to convoluted navigation, most of us encounter bad user experience (UX) on a daily basis, and it’s proving a costly problem for businesses.
With such fierce competition online, businesses must ensure they avoid making big UX mistakes at all costs.
With plenty of other websites just a click away, consumers will quickly abandon a poorly performing website in search of an alternative that is faster, more intuitive and seamless across all digital platforms.
So how can your business avoid this fate? Here’s a run-down of the four biggest UX mistakes and how to avoid them.
1.Unnecessary barriers to content
To generate ROI from your web presence, you need to attract as many relevant visitors to your website as possible. However, many businesses thwart this effort by putting up unnecessary barriers to content. For example, asking users who have clicked on a mobile link to ‘download an app’ to read the content.
While interactions like this allow businesses to capture data, it’s immediately off-putting to most users and encourages them to go elsewhere for the information they need.
Avoid this UX mistake by creating a mobile-friendly website and removing any barriers to reach it.
If you need to capture data, do so by offering ‘premium’ content such as eBooks and whitepapers in return for basic contact details.
2. Slow page load times
With only a short window of opportunity to impress potential customers, businesses must ensure their websites respond quickly, with fast page-load times and slick site performance, or else be ditched in favour of a speedier counterpart.
Consider the fact that 40% of internet users will abandon a website if it takes more than 3 seconds to load. This can be a big problem for businesses.
To avoid poor performance, focus on form over function. Whilst clever functionality and all-out design have their place, don’t let them have a negative effect on the rest of your site.
3. Clunky web forms
Badly designed web forms often prove to be a major headache for site users. From over-enthusiastic field validation to poor performance on mobile devices, clunky web forms are a major UX no-no and can often result in loss of business.
To avoid this costly mistake, make sure your web forms are simple, efficient and intuitive.
Before publishing a form, make sure it is tested rigorously for any glitches which should be fixed before going live.
4. Poorly formatted text
Text is a very important part of your website. Not only does it provide essential information, but it can also build rapport with potential customers.
But even the most well-written content can be undermined by poor formatting, which makes the act of reading it unnecessarily difficult.
You can avoid this mistake by using shorter paragraphs and separating sections of text with meaningful headings.
Used in the right way, bullet-points and lists can also assist in keeping text clear and readable.
Our top tip for great UX
Above all else, great UX is achieved by keeping your website simple. Avoid complex functionality, fussy design features and a glut of unformatted text. Instead, take the time to plan your website with UX at the forefront of every user journey.
If you are considering having a new website designed and built for your brand or business, feel free to get in touch with us to discuss your project. We look forward to your call.
Image sourced from The Drum.