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Advertising on Instagram: The Beginner’s Guide

Advertising on Instagram: The Beginner’s Guide

Welcome to 2016 – Exciting times. Everyone now has the chance to make Instagram ads through Facebook’s self-serve ads platform. This way, you can be in-charge of your entire social media campaign. You can also decide how your ad appears visually and who your audience will be. People love this new method because it’s scalable, instant, dynamic, and can undeniably create the traction you need.

You can set several campaign objectives through Instagram ads, and they’re not entirely the same with Facebook. Here are some of them:

  • Clicks to Website
  • Website Conversions
  • Mobile App Installs
  • Mobile App Engagement
  • Video Views
  • Reach and Frequency
  • Page Post Engagement

Let’s try to dig deeper on some of the substantial sections:

1. If you need to boost your revenue, your site can drive more sales through Instagram if you focus on the Website Conversions objective.

2. If you’re a whole new online entity, you need to build a community, and you can start growing your Instagram fan base if you use the Page Post Engagement objective.

3. If you need to explain your products to your audience via a video tutorial, you can get people watch it when the Video Views Objective is used.

Targeting options on the other hand remained unchanged. You can target your audience according to location, gender, profession, interests, etc.

How to Create Your First Instagram Ad

Now, let’s start talking about how to create your very first Instagram account.

Step 1: Connecting your Facebook page with your Instagram account

Before creating your ad, connect your Facebook page with your Instagram account first since there’s currently no option to set it up directly on Instagram.

Go to your FB page, click ‘Settings’, then select ‘Instagram Ads’.

Screen Shot 2016-03-22 at 14.28.43

Next, you click ‘Add an Account’, then ‘Add an existing account’ in order to connect your FB page to your Instagram account. You will also be asked to input your Instagram username and your Instagram password to proceed.

Screen Shot 2016-03-22 at 14.29.00

That’s it! Your FB page and Instagram account are connected that simply.

Step 2: Facebook Ad Manager -> Power Editor

Stay logged in to Facebook. Proceed to your Ads Manager. Click the link below to do so.

https://www.facebook.com/ads/manage/settings.php

You may have to enter your Facebook password again here. You will then see a link to Power Editor at the upper portion of the page:

Screen Shot 2016-03-22 at 14.29.19

If you can’t access the Power Editor, your browser is probably unsupported. Use Google Chrome to make sure this step goes smooth. If you don’t have Chrome, download it.

Once you’ve accessed the Power Editor, the pop-up will appear:

Screen Shot 2016-03-22 at 14.29.31

You’re finally close to creating your very first campaign!

Step 3: Set up the basics of your campaign

Click “Create campaign”. Specify if you’d like to pay via a fixed price or an auction. Choose your campaign objective as well. Choose an objective which is currently compatible with Instagram: mobile app installs, clicks to website, or video views. Then, click “Create”.

Screen Shot 2016-03-22 at 14.29.50

Step 4: Choose Instagram as your placement

This is a very important step. You’ll just end up creating a Facebook ad if you don’t do this step right. Check your campaign and click “edit”. Specify the following:

  • Budget
  • Audience
  • Schedule
  • Placement
  • Advanced delivery settings
  • Optimization & pricing

The Placement portion is the critical part here. Make sure to choose ‘Instagram’ from the given list.

Screen Shot 2016-03-22 at 14.30.07

If you’d like the ad you created to just appear on Instagram alone (excluding Facebook), you just have to uncheck the first 4 options above.

Step 5: Create your Instagram ad!

Click the ad icon on the left part of your page. Then, select your ad destination, your website URL, your ad text, your image or video, and your call to action.

That’s it! It’s that simple. Now, you’re set to start shining on one of the best social media platforms of our day and age.

Instagram logo sourced from here

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Posted by on 22. Mar 2016