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Are you pinterest-ed?

New Social Media Phenomenons are simple to stumble upon but hard to get to the bottom of. The latest global superstar is Pinterest. A small company started by Ben Silbermann, an Iowa-based ex-Google employee.

The platform was launched in March 2010 and has already gained record-breaking page views. Mainly due to the addictive nature of ‘pinning’ images from any page on the web.

The team at Devstars are not shy to get involved early with emerging tech trends and have been pinning for a few weeks now.

At first, browsing Pinterest for interesting content seemed a little alien and frustrating due to the vast majority of content being US-centric. Just by clicking on the sports section of the website reveals many images of American sports.

Another interesting difference between pinners in the UK versus the US is the gender of the pinner.

We found an interesting infographic here exposing the striking differences between US and UK ‘Pinteresters’, with women far outstripping men in the US, but not showing such a difference in the UK.

US vs UK Pinners on Pinterest by gender

The UI & UX work on this site is first class

Once you have installed a ‘pin it’ extension to your browser bar, you can instantly pin any image in a page whilst you browse.

Every time you pin an image you are asked to share that image on Facebook and Twitter or just see your pin. Driving users to view their pins each time must be one of the reasons for such high page view stats.

After a few days of pinning, we can see the appeal. Pinterest makes it very simple to organise your own boards, grouping similar interests in one location. You can group a whole board based on your favourite colour, music or hobby amongst other categories. Other users can then choose to follow, like and share the content of these boards without too much fuss.

All-in-all, this is one new social channel that will probably be around for some time (at least 6 months!)

If you are looking for help with your social marketing campaign or would like to monetise your Pinterest account, please get in touch and we’ll be happy to discuss your requirements.


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