Change is the only constant
Change is the only constant on the World Wide Web and none more so than with e-commerce stores. In this article, we take a brief look back in time to find out more.
Since we first started helping people make their dreams come true, we have seen the introduction of CMS, social media management, the evolution of paid ads, video content and other such advancements. These online evolutions have changed the way we do business forever.
The evolution of e-commerce
Quite unsurprisingly, Amazon was one of the first major companies to adopt one of the first full-scale e-commerce business models. It was soon followed by eBay, but Pizza Hut had already been offering hot dough online well before that.
The above historical facts did in fact set the tone and gave confidence to myriads of brick-and-mortar stores.
The companies that first opened their digital doors before the dawn of the new millennium are now poised with insane growth, healthy profit margins and business models adapted to the current status quo. This last bit means that they are sustainable and adaptable.
Most e-commerce stores used to be horrible to navigate. And we thank them for that – because these innovators paved the way for the current, blissful, way of doing things.
The art and science of Conversion Rate Optimisation and User Experience, coupled with beautiful graphics, high-res photos, advanced safety features and lightning-fast shopping carts, all come together to form what e-commerce is today.
Entire companies were brought to life in order to facilitate web sales for a plethora of clients in virtually every industry. But not all were created equal.
We unequivocally believe that spreading a brand’s message across the myriad of digital platforms is synonymous to growth. That’s why creating beautiful web assets for our clients, that directly impact their bottom line by increasing sales, is what makes us tick.
So, without further ado, let’s hop into the time machine:
Cutler and Gross- 2003
Direct Lighting- 2003
UK Charts- 2006
Food Records- 2000
Featured image source from photobucket.com