How To Grab A Mobile Consumer
Next time you find yourself on the bus or train, perhaps during your commute or leisure time, look around and observe one of the most important developments of the modern age: mobile internet. People exist every day with their device bound to their palms as though possessed, with fingers scrolling through emails, websites, endless documents and check-outs, absorbing a myriad of online data.
We live through our phones, communicating, purchasing, browsing and posting, and we expect every result and page to come to us in an instance. While it’s all very well to sit and observe, it’s all the more important to understand the business advantages to be gained.
Here are a few pointers and tips to help your website make the most of those scrolling fingers:
The Times They Are A Changin’
First and foremost, if you haven’t already, make sure that your site is mobile accessible in that it’s geared up for use on a tablet or smart phone. You’ll need a RWD (responsive web design) which is clever, compact and simple to navigate, some scrolling but not too much pinching.
Life In The Fast Lane
You must ensure that your website is up to speed and fast to navigate – These days, people expect pages to load within two seconds before the service is considered slow.
Ensure that buttons, links and especially pictures are large and easy to click and view. The more time the customer spends pinching and zooming into different products the less likely they are to bring you valuable conversions. Amazon mobile and now Ebay are championing larger buttons and simple userjourneys
Get On With It
Try and keep form-filling to a minimum for mobile devices. Customers want quick transactions that they can speed through, enabling them to get on with their day. If they find themselves faffing for eons entering masses of personal info on tiny keyboards, they’ll become irritated, lose interest and kaput goes your sale.
Hello, I Love You…
Okay, maybe ask for a name, but reign in your craving for data and resist asking your mobile customers for registration. No one wants to miss their bus stop because they were too busy creating a whole online account with the website that they just wanted to quickly buy a jumper from. Ask for minimal details – If they appreciate your service they may sign up on their own accord when they have more time.
This goes without saying but keep your mobile web design stylish, spacey and uncluttered, not only will this look a lot better but your customers will thank you for the simplicity too.
Boldly Go Forth
Ensure that your site is unique and engaging to keep the customer on the page. Surprisingly, mobile customers are easily distracted by their outside world, and captivating colours, pictures and stylish fonts and copy will hold their attention even whilst that woman falls over the curbside opposite.
Is It This You’re Looking For?
Everyone loves an easy access search bar that works, and when your time and screen space is limited, it’s all the more useful. Provide your customers with a prominent search bar where they can find exactly what they need with minimum effort on their part.
If You’re Gonna Do It – Do It Right
Devstars have helped a number of forward thinking businesses become mobile-ready using techniques which enable you to see the whole screen regardless of browser size and casually flip the layout horizontally with a twist of your device. Creative Director Martina Langer’s site was designed with a deservedly chic, stylised look which is completely mobile friendly, perfect for those viewing from a tablet. Simple features such as the mobile drop down implemented by Devstars made the difference for mobile users, providing a speedy and convenient experience..
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