I Like That, news focused eCommerce
Your customers might not be in the right place to make a purchase. Seems a pretty simple statement to make and applies to both online and off-line retail. For many years, digital marketing people have developed increasingly clever ways to entice customers to their stores. Traditionally, to drive eCommerce sales, was to list your products in your store, then set up some AdWords to help push traffic and finally, list your products on as many channels and feeds as possible.
What if you customer was happy reading articles and browsing through stories and didn’t have a specific urge to buy a new product? What if all of your brand building was working well and news of your latest product was passing in front of your potential customer’s eyes?
We have been developing a wonderful new system that allows retailers and news providers to work together to drive impulse sales. I Like That is the brainchild of Sam Mohammadi, one of our longest standing clients. Years of experience with on and offline retail has honed his eye for a gap in the market.
The initial trial launch of the platform is through the Arsenal.com website which is a phenomenal place to test this exciting new platform. Simply click on the T-Shirt icon on any page in the site to see this shopping channel in action
The platform can be easily tailored to the blog or site it sits on and can use simple product feeds to populate the content.
If you would like to know more information on how this innovative eCommerce platform works, then we are very happy to talk through the opportunities with you