Making The Most of Facebook Business Tabs
Facebook has firmly established itself as a major digital marketing platform for businesses big and small. But when it comes to Facebook Pages, how many businesses can claim to be making the most of the tabs feature?
What are Facebook tabs, and why are they important?
Every Facebook page is created with a basic set of tabs – ‘Timeline’, ‘About’ and ‘Photos’. These tabs are used much like the navigation of a website, allowing users to browse content and easily access key information.
But why would a business spend time and effort on these tabs? Why are they important, and how can you make the most of them?
Page tabs allow businesses the ability to enhance the user experience on Facebook. By aligning this experience with the brands’ identity, businesses can join the dots between their main website and their social profiles including Facebook.
Facebook page tabs can be used for many reasons, including but not limited to:
- Showcasing custom content
- Gathering data and insights
- Promoting marketing campaigns
- Selling products
For example, pop singer Taylor Swift has a specific tab on her Facebook page which promotes her range of fragrances. Also, the England Rugby team used their ‘Carry Them Home’ tab to boost support during their stint in the World Cup. Allowing fans and followers the ability to create custom profile pictures featuring the English rose.
How to make the most of Facebook Business Tabs
Most custom tabs pull-in secure content via an iframe, which is used to display compelling content, including video, quizzes and surveys.
These tabs should be integrated with your marketing strategy. Whether it’s boosting subscriber numbers or promoting a new competition, custom tabs can help your brand engage with its’ audience.
The more engaging, interactive and relevant your tabs are, the more likely your followers will grow as a result.
Facebook Business Pages and the Call-to-Action
Alongside custom tabs, Facebook has recently introduced a range of call-to-action buttons for business pages. These include ‘Book Now’, ‘Contact Us’ and ‘Shop Now’.
These CTA buttons are visible no matter which tab your users are browsing, ensuring that business objectives can be met at all times.
What next for your Facebook page?
To discover the potential of Facebook tabs for your business, there is no better substitute than browsing the network itself.
You can gain inspiration from your favourite brands, bands, sports teams and even your competitors.
By combining this functionality with your own digital strategy, Facebook pages can prove an innovative way of growing your business.