Launch of our new site for SlimFast
We are very happy to announce the completion of the first round development for the new & improved SlimFast website.
The entire website was turned around rapidly to coincide with offline marketing plans, such as advertising for print, TV and radio. All of which were supporting the launch of the new SlimFast product range.
The new site had to make improvements on a range of fronts, not least its usability by the SlimFast team.
Improved CMS for a growing business
The previous website had fallen into obscurity, due to poor coding and minimal updates from the lack of a suitable CMS.
We built a new fully content-managed system, linking to a 3rd party CRM, which helped streamline the businesses internal communications as well as those with loyal customers.
Key technical features of the site include:
- Yii framework for CMS and static pages
- Bootstrap framework for the front-end design
- Rich snippets for SEO
- FB OAuth for easy login
- Integration with Ogilvy’s Traction CRM system
Informative & meaningful ‘sticky content’
Alongside detailed product information, we added a raft os ‘sticky content’, such as motivational features, daily diet plans and healthy recipes.
This new content was carefully tagged using rich snippets to help with Google optimisation, resulting in improved ranking of deeper site pages.
The future of the SlimFast website
We continue to work closely with SlimFast, Mystery Design, Ogilvy and Shiny Red, with plans to add new functionality to the site over the coming weeks and months. Including weight trackers, a BMI calculator, e-commerce functionality and a forum to help build a supportive community area.
Please visit the new SlimFast website here