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Launch of our new site for SlimFast


We’ve just completed our first round of development for the relaunched SlimFast, the first phase consists  of a fully content managed site to showcase the brands new product range.

Alongside product information we have motivational features, daily plans and healthy recipes carefully tagged using rich snippets to help with Google optimisation.

The entire site turned around rapidly and on schedule to meet advertising deadlines.

Devstars will continue to work closely with the brand, Mystery Design, Ogilvy and Shiny Red adding new functions to the site over the coming weeks including customised daily plans, e-commerce and community areas.

Key technical features of the site include:

Yii framework for CMS and static pages
Bootstrap framework for front end
Rich snippets for SEO
FB OAuth for easy logins
Integration with Ogilvy’s Traction CRM system

Please visit the site here

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