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The 4 most important web design trends of 2015

We don’t need to convince you that the digital world evolves at a rate of knots. From animation to banner images, web design is continually meeting and exceeding its own creative expectations. But what about 2015? How has design stepped up to the mark, and which are the most notable trends of the year?

1. Fixed navigation
This year, fixed navigation has become a steadfast design feature of the modern website – important both for aesthetics and the practicalities of browsing. Instead of scrolling from the bottom to the top of a web page to find the navigation bar, a fixed navigation stays with the user making it easier to find their way around the site.
Not all web designers are sold on the merits of a fixed navigation, arguing that it uses up crucial screen space. But while this is a valid consideration, there are plenty of ways that design can work around these problems by shrinking header logos and condensing the navigation bar to make room for content beneath.

2. Ghost buttons
A ghost button is a minimal, unassuming button with a thin, flat-looking border. Going hand-in-hand with 2015’s tendency towards clean and minimal web design, ghost buttons are unintrusive while enhancing the user experience. On some websites, ghost buttons are more than a design feature, allowing some buttons to fade into the background while others are given more prominence.

3. Dynamic header images
2015 has seen a surge in the use of dynamic galleries and slideshows within a large header space. These full screen images serve many purposes, including reinforcing brand image, showcasing products, services and offers, and facilitating a seamless user experience around the site. This dynamic media is seamless and intuitive, and usually created using jQuery.

4. Feature icons
Minimalism is a key thread running through all design trends for 2015. Feature icons are no exception to the rule. By giving a visual depiction of products and services, feature icons reduce the need for reams of text. Instead, they are accompanied by a snippet of information.
Feature icons are usually used to depict specific features, but sometimes demonstrate buyer journeys, product usage or typical service timelines.

There’s more where these trends came from
Of course, there are many more design trends of 2015 – including parallax design, grid layouts and CSS3 animation – but these are 4 of our favourites. The general emphasis on intuitive and responsive user experience has become an huge consideration for web designers; an important lesson that will enable the entire industry to learn and grow in exciting ways.

To find out how your website can incorporate 2015’s design trends to improve user experience and boost conversions, get in touch with our team today. We’re ready to unleash our knowledge!

Image sourced from http://www.themestune.com/responsive-web-design-mean/

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Posted by on 13. Aug 2015