Why build bespoke in place of WordPress, Shopify or Magento?
Key players in the marketplace
Today there is an abundance of off-the-shelf platforms available for web development. WordPress is used on over 28% of all websites and 60% of all CMS websites.
Magento vs WooCommerce vs Shopify
In e-commerce, the original platform leader, Magento, has slipped from first to third place after WordPress (WooCommerce) and Shopify. All three of these systems are wildly different, making simple comparisons very difficult.
eCommerce Usage Distribution in the Top 1 Million Sites data taken from builtwith.com
Magento favours larger enterprise builds, requiring highly skilled development teams and powerful servers. Shopify allows a complete novice to set up a store and sell online within a limited set of parameters, whilst WooCommerce sits in the middle, being simple enough for a novice to set up and capable (to a point) of bigger things when expert level functionality is required.
Off-the-shelf platforms are designed to provide small businesses with a default set of tools to manage their online presence. In many cases, this type of solution fits the brands’ requirements.
Most small e-commerce businesses want to add/modify and delete products and plug into a few popular transaction and shipping platforms. As a result, Shopify is rapidly heading to the number one slot.
Shopify’s’ one-size-fits-most approach allows the company to focus on improving its offering to small business owners. However, If you want your Shopify site to do something outside the usual practices, things start to get more challenging. Taking a deposit, for instance, requires complex off-site workarounds.
A bespoke build will have a customisable CMS, allowing control of just the features needed in the store. Whilst each CMS might alter from store to store, developers will provide a ‘How to…’ document to guide new users around the system.
Server Response Times
You might have the most attractive eCommerce website in the world, but if it is slow to load, you will lose sales. Users these days relate site speed to efficiency, trust, and confidence.
Server Response Time is the time that the server takes to pull all the data together in order to build a webpage. Off-the-shelf platforms (Magento or WooCommerce) can have longer response times due to very different reasons.
Magento’s core CMS contains nearly double the lines of code when compared to WooCommerce and it’s 400 database tables are tuned to provide flexibility instead of speed.
The majority of complaints regarding Magento are due to slow page load times, which can only be improved by running a very high spec server with careful tuning and caching in place.
WooCommerce stores all of its core data in one huge database table (including all past edits). As the database gets bigger or more complex (languages, filters, tags) server response gets slower.
Whilst it is possible to use caching or more powerful servers to work around these problems, these solutions require frequent updates and security patches, increasing running costs for the site owner.
By comparison, our bespoke builds only contain the code and data tables required to achieve the business objective. The results are blisteringly fast page load times, regardless of database size and server load.
Page load times for moltonbrown.ae were initially slow due to a complex WooCommerce setup with multi-site and
multilingual plugins, resulting in a potential 30% visitor drop.
With fine-tuning, page performance times were improved significantly.
Initial development times/costs
This is a harder comparison to make because so much depends on the specifics of the project. We can install WordPress with WooCommerce and a default theme in under 10 minutes, but in reality that never happens.
To create a website that fulfils the requirements of the client and their users, we will have worked through wireframes, carefully considered UI and onboarding, and once agreed, delivered bespoke designs.
You could try and shoehorn your design into a free or paid-for theme, or even skip design completely and rebadge an off-the-shelf template, but in our experience, most of our clients want to at least have their own unique design solution.
Off-the-shelf themes are optimized for flexibility. Not for speed. Simple-to-make changes such as font choice, background images and colour choice can be quick and easy, but changing page layout and functionality is often slow or even impossible.
With this in mind, if you would like your website to look unique when compared to your competitors and wish for the CMS to work in a particular way, then a large chunk of your code will be bespoke regardless of what platform you choose.
Adding new functionality depends on what tools are available. In some cases, a free or paid-for plugin or extension can be installed that fits the bill. However, we usually find that our clients’ needs are a little more complex.
Our clients may be using a system that is geared towards rentals instead of sales, or they have an existing platform that they use for managing inventory which the website needs to integrate with.
Bespoke plugins and extensions can be written, but have to fit into existing architecture and database structures. With off-the-shelf builds, we start with a much more streamlined application, so adding these new features can be much easier.
Off-the-shelf templates often require software patches in order to close security holes. If the original theme developer – who is only contactable via email – decides to halt development at any time, the end-user is left with a website that will no longer be supported.
This means that a website can soon become incompatible with newer versions of the chosen CMS and will become susceptible to attacks. A bespoke build avoids this situation.
From a security perspective, our clients need to know that they are hiring a trusted supplier with a proven track record.
We do not use code from unknown developers that may have unwittingly created a potential backdoor for hackers. We also write most of our own plugins, only using 3rd-party solutions from reputable developers when it is absolutely necessary.
To view some examples of our bespoke websites, please follow the links below: