Headmasters

Bespoke WordPress site for Hair Salon chain

E-Commerce | UX & Web Design | Web Development

WordPress site with WooCommerce, bespoke design & theme build, structured data and booking integration.

Bespoke WordPress site for Leading Hair Salon chain in London and the South East.

Devstars completely redesigned and built the new Headmasters website from the ground up. We examined the existing user journeys a the UX stage eliminating friction points and creating a new site structure. The site was built mobile-first but utilises big full-screen images to create a great desktop experience.

Keeping the site with WordPress to retain much of the existing content, we built a lightweight theme with minimal plugins to optimise page loading. On the homepage, we reduced load times by almost 60% and delivered an increase in page views of over 20% during the month after launch.

To reduce admin times for the Headmasters team, we used structure data so that Google My Business could read and automatically update opening times. Additionally, we wrote a script to monitor and pull in reviews and ratings for all 56 salons.

Additional Features:

  • Social Feeds
  • Online Booking
  • VIP members club
  • Referral discounts
  • Mailchimp automation