SlimFast rebranded site with E-commerce

Responsive FMCG Site

Web Development

The SlimFast brand was bought from Unilever in 2015. Mystery and Devstars were tasked with redesign and rebuild of the website.

Web Development and Consultancy

With the brand under new ownership, we worked with our design partner Mystery to create a modern web presence for SlimFast.

The new site is fully responsive with seamless integration with a mobile app so updates and inputs are shared.

Additionally, we’ve used and Google’s structured data to ensure that elements like recipes are catalogued and shown correctly on Google. Preparing data in this way makes it much easier for Google to catalogue and show updates to content.


As part of the ongoing development, we’ve recently added e-commerce to the site selling starter packs direct to the public.