The SlimFast brand was bought from Unilever in 2015. Mystery and Devstars were tasked with redesign and rebuild of the website.
Web Development and Consultancy
With the brand under new ownership, we worked with our design partner Mystery to create a modern web presence for SlimFast.
The new site is fully responsive, seamlessly integrating with a mobile app so that updates and inputs from the SlimFast team are shared their customers in a timely fashion.
Additionally, we’ve used schema.org and Google’s structured data to ensure that key content such as Recipes are catalogued and shown correctly within Google search results. Preparing data in this way makes it much easier and quicker for Google to display updates to content.
As part of the ongoing development, we’ve recently added e-commerce to the site, selling starter packs direct to the public.