Search Engine Optimisation (SEO) is the implementation of techniques and good practices which will improve rankings in search engines, such as Google and Bing.
We work closely with our clients to ensure they are well placed to compete on Google rankings through:
1. Writing well-structured semantic code has allowed us to provide content that seamlessly integrates with Google.
2. Optimising at both server and browser ends. A range of tools is used for testing such as Google page speed and Rich Results Test.
3. We aim to outperform sites like Facebook, Twitter and Microsoft on performance, using Cloudflare and optimised images for fast page loading.
Search engines have adopted tags that present content as specific types of information. When used well it can have a huge impact on how your website is not only viewed but heard (Google Home, Alexa, Siri etc). We use Rich or Structured data whenever possible to give our clients the best possible chance of being seen. A good example is how we indicate to Google that a piece of content on SlimFast’s site is a recipe and within that, we specify ingredients, prep time, cooking time, calories and ratings for example.
Using structured pages increases your chance of being highlighted as a specific type of data as shown above and can also increase your chances of appearing in the people also ask panel.
Page Load Speed
Users and search engines such as Google love well-coded fast-loading web pages. We have strict guidelines for our web developers and back these up with analytics and monitoring tools. Additionally, you should consider the carbon impact of your website. Clean, efficient code not only loads faster but uses less carbon.
Conversion Rate Optimisation
It’s imperative that you understand who your users are and how they interact with your website. With the correct click tags in place, Google Analytics combined with Hotjar can provide a fascinating insight into what is and isn’t working on your website. Our conversion rate optimisation process involves a discovery phase, deep-dive, into the analytic data followed by reporting that prioritises quick wins to optimise your site.