Buyers are purpose-driven—you should be, too. Multichannel strategies start with clearly defined purposes, goals and audiences. If you do not clearly understand the purpose of each channel, your audience won’t either. We can help plan manageable steps in your digital marketing strategy. We would use an ever-expanding mix of channels, including:-
- Facebook / Twitter / Instagram / Pinterest
- Customer Loyalty Programmes
- QR codes
- In-store vouchers
- Vimeo / YouTube
- Adwords / Facebook Advertising / Twitter Ads
- Print (Large-scale, Brochures and Magazine)
Basically anything you can think of, we can provide services for both online/offline.
SOCIAL MEDIA STRATEGY
Think quality not quantity. You might have been told you should be on as many channels as possible but that can easily hinder your social media presence. Rather than reposting content all the time, it’s much better to wait and produce original content.
We’ll help you get on the channels that best suit your needs and provide advice on producing rich content and social media advertising. We also use Open graph to control how your social media looks – important for presenting your company in the best light possible.
SEO (Search Engine Optimisation) is built into all our sites from the get go. Using code that meets universal web standards helps search engines read your site so they can index it properly and get the right content in front of the right users.
Other optimisation techniques like sitemaps are integrated onto the site for a little extra help in the optimisation process.
Google also has added support for mobile friendly sites so if your website is not responsive, you will be missing out!