Web Design

Responsive or Adaptive Layout | UI/UX

It is important to remember that effective web design is judged by the users of the website and not the website owner.

A well-designed website will successfully pull together your company’s brand, the needs of your visitors and the style most appropriate to your business sector.

Each page of your site needs to have a clear purpose and deliver your message in the most effective way possible.

Reduced attention spans of visitors and limited space on smaller screens require a good design to strip out unnecessary clutter and deliver the core message quickly. Cut out that waffle!

Each of our web design projects would need to cover the following principles to achieve the best results:


Without a responsive or adaptive design, your site is marked down by search engines and rendered illegible to your visitors if the content is unreadable.  We can help keep your content simple to read on all devices

Responsive Web Design (RWD)

RWD uses flexible images, flexible videos, and fluid type, allowing the website to adapt its layout to the viewing device, user agent, and environment.

Adaptive Web Design (AWD)

AWD is different in that we could deploy a custom layout for the user on a mobile device, focusing on the user not the device. Airlines often use Adaptive web design by delivering a desktop page, focusing on booking a flight whilst a mobile page will focus on the airport activity (checking in and finding the user’s way around a terminal).

Adaptive page design - lufthansa


Our experienced in-house Front-end developers and designers live and breathe web design to help understand what keeps users clicking.

To ensure great UX we would aim to:

  • Keep the user interface simple
  • Create consistency using common elements
  • Be purposeful with page layout to draw attention to vital elements
  • Use colour strategically
  • Ensure typography creates a clear hierarchy within your content

We would also avoid re-inventing the wheel by following popular interface design practices, allowing visitors to quickly understand the purpose of the page. The classic ‘burger’ menu is a case in point, everyone now knows what to do with three horizontal lines at the top of a page!

down arrow