Web Design

Responsive or Adaptive Layout | UI/UX

It is important to remember that effective web design is judged by the users of the website and not the website owner. A well designed website pulls together the company’s brand, the needs of the visitors and also the style most appropriate for your business sector.

Each page of your site needs to have a clear purpose and deliver your message in the most effective way possible. Reduced attention spans of visitors and limited space on smaller screens requires a good design to strip out the unnecessary and deliver the core message quickly. Cut out that waffle!

Each one of our web design projects will need to cover the following principles to achieve the best results:


Without a responsive or adaptive design, your site is marked down by search engines and rendered illegible to your visitors if the content is unreadable.  We can help keep your content simple to read on all devices

Responsive Web Design (RWD)

RWD uses flexible images, flexible videos, and fluid type, allowing the responsive website to adapt its layout to the viewing device, user agent, and environment.

Adaptive Web Design (AWD)

AWD is different in that we could deploy a custom layout for the user on a mobile device, focusing on the user not the device. Airlines often use Adaptive web design by delivering a desktop page, focusing on booking a flight whilst a mobile page will focus on the airport activity (checking in and finding the user’s way around a terminal).

Adaptive page design - lufthansa


Our experienced in house Front end developers and Designers live and breathe design to understand what keeps users clicking. We would aim to

  • Keep the interface simple
  • Create consistency using common elements
  • Be purposeful in page layout to draw attention to vital elements
  • Strategic colour and texture
  • Good typography to create hierarchy and clarity

We would also avoid re-inventing the wheel by following popular interface design, allowing visitors to quickly understand the purpose of the page. The classic ‘burger’ menu is a case in point, everyone now knows what to do with three horizontal lines at the top of a page!

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