Effective web design is judged by users of the website and not the website owner. A well-designed website pulls together the company’s brand, the needs of the visitors and a style and tone appropriate to the business sector.
Each page should have a clear purpose and deliver your message in the most effective way possible. Reduced attention spans of visitors and limited space on smaller screens requires focus to strip out the unnecessary and deliver the core message quickly.
RESPONSIVE or ADAPTIVE LAYOUT
Websites require a responsive or adaptive design for good usability across desktop and mobile. A well-considered user interface that works across all the common platforms will keep users engaged and search engines happy.
Responsive Web Design (RWD)
RWD uses flexible images, flexible videos, and fluid type, allowing the responsive website to adapt its layout to the viewing device, user agent, and the environment.
Adaptive Web Design (AWD)
AWD is different in that we could deploy a custom layout for the user on a mobile device, focusing on the user not the device. Airlines often use Adaptive web design by delivering a desktop page, focusing on booking a flight whilst a mobile page will focus on the airport activity (checking in and finding the user’s way around a terminal).
Our experienced in house Front end developers and Designers live and breathe design to understand what keeps users clicking. We would aim to
- Keep the interface simple
- Create consistency using common elements
- Be purposeful in page layout to draw attention to vital elements
- Strategic colour and texture
- Good typography to create hierarchy and clarity
We would also avoid re-inventing the wheel by following popular interface design, allowing visitors to quickly understand the purpose of the page. The classic ‘burger’ menu is a case in point, everyone now knows what to do with three horizontal lines at the top of a page!