RESPONSIVE or ADAPTIVE

RESPONSIVE or ADAPTIVE LAYOUT

Without a responsive or adaptive design, your site is marked down by search engines and rendered illegible to your visitors if the content is unreadable.  We can help keep your content simple to read on all devices

Responsive Web Design (RWD)

RWD uses flexible images, flexible videos, and fluid type, allowing the responsive website to adapt its layout to the viewing device, user agent, and environment.

Adaptive Web Design (AWD)

AWD is different in that we could deploy a custom layout for the user on a mobile device, focusing on the user not the device. Airlines often use Adaptive web design by delivering a desktop page, focusing on booking a flight whilst a mobile page will focus on the airport activity (checking in and finding the user’s way around a terminal).

Adaptive page design - lufthansa