I’ve spent 35 years helping brands connect with people through technology. The tools have changed, the fundamentals haven’t.

I started out in youth advertising in the late 80s at The Leisure Process, producing campaigns for brands like Levi’s and Phil Collins, and spending long hours in edit suites shaping TV and radio work with presenters like Alan Freeman and Steve Wright. It taught me something that still drives everything I do: message, tone and timing shape how people feel and respond. Get those right, and the technology serves the strategy. Get them wrong, and no amount of tech fixes it.

From there, I moved into artist marketing at A&M Records, working on campaigns for Sheryl Crow and Dodgy, before joining Freuds Communications during the cultural repositioning of New Labour. While at Freud’s, I helped establish one of London’s first digital agencies, Traffic Interactive, at a point when the internet was beginning to change how people discover and connect with brands.

I later moved to Los Angeles to work on streaming media projects for House of Blues, the music venue group founded by Isaac Tigrett and Dan Aykroyd, and in 1999, I founded my own digital agency in LA. Over the years, I’ve delivered digital projects for Radiohead, Coldplay, Paul McCartney, Taylor Swift, The Clash, Damien Hirst, Heathrow, Nokia, the Ministry of Defence, and two MTV European Music Awards, among others.

Today I run Devstars, based in Jersey, and LWDA (London Web Design Agency), working with owner-founders, agencies, and growing businesses across the UK. We build bespoke web platforms, deliver digital growth consultancy, and help clients get found in both traditional search and AI-powered platforms through our Growth Engine Optimisation (GEO) framework.

What 35 years in this industry has taught me is that the businesses that grow sustainably are the ones with clear foundations: a website that actually converts, content that builds genuine authority, and systems that make decision-making easier, not harder.

My role is to help leadership teams cut through the noise, focus on what moves the needle, and build digital systems they understand and trust.

Clarity beats complexity. Simplicity supports growth. Confidence comes from alignment, not urgency.