Digital Marketing Agency London
With over 35 years of marketing and 25 years of digital experience your project or products will be in safe and creative hands. Our teams have done everyting from putting the Mini on the side of buildings to projecting Gail Porter on the Houses of Parliamanent.
Marketing is evolving at a rapid rate and these days we utilise a mix of tools to analyse our clients business and provide them with the perfect recipe for success.
Top Digital Marketing Trends to Dominate 2023
In an age where change is the only constant, it’s more important than ever for businesses to stay ahead of the curve. This is especially true for the digital marketing industry. It’s no secret that digital marketing is ever-evolving, with new trends emerging yearly. This article will delve into the top digital marketing trends for 2023 that you need to know.
AI Transforming the Marketing Landscape
Artificial Intelligence (AI) has been steadily reshaping the digital marketing industry. By 2023, the sophistication of AI will reach new heights. AI’s capacity to analyse customer behaviour and search patterns using data from various social media platforms and blog posts will significantly enhance personalised marketing strategies. Businesses leveraging AI can anticipate customer needs, improve customer service, and drive sales.
We recently used AI to generate detailed personas for a brand saving hours of work thousands of pounds whilst delivering an incredible level of insight.
The Reign of Voice Search
As technologies like Google Assistant, Siri, and Alexa become more prevalent, voice search is expected to rise meteorically. This trend calls for businesses to optimise their content with a conversational tone and focus on long-tail keywords to ensure better visibility in voice search results.
Social Commerce and Influencer Marketing: A Dynamic Duo
2023 will witness the amplification of social commerce, where platforms like Instagram, Facebook, and Pinterest serve as both advertising and shopping platforms. Alongside this, the relevance of influencer marketing will amplify, as influencers can dramatically drive brand awareness and sales, particularly through these shopping-enabled platforms.
We have recently built a platform for influencer agency Shine Talent Group to allow their talent to view and manage opportunities from brands.
Hyper-personalization in Email Marketing
Email marketing remains a potent tool for marketers, and with the advent of AI, hyper-personalization is becoming a reality. In 2023, we’ll see more marketers using sophisticated segmentation and automation tools to deliver the right message at the right time, significantly enhancing customer engagement.
There are some amazing tools out there. We’re using Brevo (formerly Sendinblue) with Dash and Apollo for our own outreach. Both tools are using a combination of AI, automation and smart segmentation to achieve the best results.
Chatbots Revolutionizing Customer Service
Chatbots are set to take over customer service with their ability to be available 24/7, answer queries promptly, and handle multiple customers simultaneously. Enhanced with AI, chatbots in 2023 will provide even more personalised and interactive experiences, leading to improved customer satisfaction and loyalty.
Video Marketing Continues to Shine
The trend of video marketing will continue to shine in 2023. From short, engaging videos on platforms like TikTok and Instagram to live streams on Facebook or webinars, video content is a must-have element in a digital marketing strategy. Video content boosts brand recognition, improves SEO, and increases conversion rates.
We’ve been developing tools to help our clients generate quick-to-market short-form videos to capitalise on this movement.
Harnessing the Power of SEO
Search Engine Optimization (SEO) remains a critical component of digital marketing in 2023. The focus will shift towards more niche aspects of SEO, like local SEO, mobile SEO, and image optimisation, providing businesses with various avenues to improve their online visibility and reach.
The key here is understanding your audience and knowing what makes them tick. We can help you discover and create content that is valuable to them. With SlimFast we have had great results using structured data and recipes for example.
Bespoke WordPress site for Leading Hair Salon chain in London and the South East.
We have been working with Dash from concept and have helped with identity, the initial one page website through to a full web application to run their clients.