Devstars
You need strategic marketing direction, not another agency pitching tactics. But hiring a full-time Marketing Director doesn’t make sense yet.
A Fractional Marketing Director gives you experienced leadership, typically 2-4 days per month, at a fraction of the cost. You get the strategic thinking, the vendor management, the board-level insight, without the full-time commitment.
With over 35 years of marketing and 25 years of digital experience, your growth strategy will be in safe hands. I’ve worked on marketing projects from Taylor Swift and Coldplay to G4S and Heathrow Airport . Now I help ambitious businesses navigate the shift to AI-powered marketing.
Marketing Services
Your business has outgrown DIY marketing. You’re spending money on agencies, freelancers, and tools, but nobody’s joining the dots.
Sound familiar?
You don’t need more execution. You need someone who’s done this before to tell you what actually matters.
Marketing Services
Strategic direction, not task management. I work at the level of “what should we be doing” rather than “how do we post on Instagram.”
A fractional marketing director will typical be responsible for:
Marketing Services
Monthly retainer model: Typically 2 days (16-18 hours) per month, with flexibility to scale up for launches or strategic projects.
What’s included:
What’s not included:
Marketing services
Most fractional marketing director’s are still running the 2019 playbook. I’m not.
The marketing landscape has fundamentally shifted:
59% of Google searches now end without a click
AI tools are becoming the first place customers research purchases
Traditional SEO is declining whilst Generative Engine Optimisation rises
Multi-platform presence isn’t optional anymore
I help clients navigate this shift with a bifurcated strategy: capturing customers in the AI-powered research phase AND the high-intent purchase phase.
This isn’t theoretical. I’ve helped Headmasters dominate “hairdressers near me” across 56 locations. South Coast Powersports achieved 100+ high-intent keyword rankings in six months. Investors in Property has been a strategic partner for over 9 years.
Marketing Services
Good fit:
Not the right fit:
We took over managing a WordPress site with so many plug-ins installed that it barely functioned. Devstars worked closely with us to rebuild a lightweight, focused site with fast loading pages and an emphasis on conversion rate optimisation.
Fractional Marketing Director engagements start from £2,500 per month for 2 days of strategic input.
This typically replaces:
Currently accepting 2-3 new clients for 2026.
your Fractional Marketing Director.
My background spans both creative and commercial. In the early days, I worked on campaigns for Radiohead, Sheryl Crow, and Supergrass. Then came enterprise clients: G4S, Heathrow Airport, the Ministry of Defence.
For the past 25 years, I’ve focused on digital. Building bespoke web platforms. Leading marketing strategy for scale-ups and established businesses. Figuring out what actually drives growth versus what just looks busy.
These days, I’m obsessed with the shift to AI-powered search. While most marketers are still optimising for Google rankings, I’m helping clients get cited by ChatGPT and capture customers at the exact moment they’re ready to buy.
I work as a rractional marketing director for 6-8 clients at any time.
Based in Jersey, I travel to London on a monthly basis, and I’m not precious about how we communicate. Email, WhatsApp, a quick call when you need a decision. Whatever works.
What I’m not: A yes-man. If something’s a bad idea, I’ll say so. If your business is underdelivering, I’ll tell you. If you’re spending money in the wrong places, we’ll fix it.
Fractional Marketing Director Services
Think a fractional marketing director might be right for you?
This only works if we’re the right fit for each other. A 30-minute chemistry call lets us explore whether your challenges match my expertise, and whether we’d work well together.
No pitch. No obligation. Just an honest conversation about what you need.
