Devstars
Here’s an unpopular opinion from an agency that’s been building WordPress sites for over 20 years: WordPress doesn’t suck. But the way most WordPress sites are built and managed absolutely does.
WordPress powers over 43% of all websites on the internet. The White House runs on it. So do thousands of successful ecommerce stores, service businesses, and enterprise platforms. So why do so many business owners end up searching “why WordPress sucks” and nodding along with every result?
The answer is almost never the platform itself. It’s plugin bloat, cheap hosting, and a long line of people who thought installing a theme made them a developer. We recently took over a site with over 100 plugins. Some pages took 10 seconds to load. The business owner was convinced WordPress was the problem. It wasn’t.
This guide covers what’s really going on, what’s fixable, and when it might genuinely be time to consider something else.

There are several reasons why some people think WordPress sucks. Here are a few of the most common:
However, it’s important to note that many of these issues can be addressed with the help of plugins, themes, and other resources.
It tends to fall into two routes:
There is a theme (excuse the pun) here. WordPress success is down to its ease of use, but this also breeds complacency.

When we took over Headmasters.com in 2018, some pages took 10 seconds to load, and the site had amassed over 80 plug-ins. Another site we reviewed recently (and will remain nameless) had over 120 plugins!
Off-the-shelf themes and plugins, readily available for use in WordPress, are a double-edged sword. While they offer convenience and functionality, they can also contribute to slowing down your WordPress website. Let’s explore in detail why these pre-made themes and plugins can have such an impact:
One of the primary culprits behind sluggish websites is oversized and unoptimised image assets. To address this issue, we recommend using image compression techniques to reduce file sizes without compromising quality. Several online tools and WordPress plugins are available to simplify this process.
Furthermore, adopting modern image formats like WebP can result in substantial file size reductions, especially for transparent images. Leveraging the “lazy loading” technique ensures that images are loaded only when they come into the user’s view, further enhancing speed.

Each HTTP request a visitor’s browser makes to retrieve various website elements contributes to loading time. Reducing the number of HTTP requests is crucial for speeding up your website. Combine CSS and JavaScript files to minimise the number of files that need to be loaded separately.
Incorporate inline CSS and defer JavaScript loading to ensure that essential content is rendered quickly while non-essential elements load later. By optimising and prioritising the loading of your website’s components, you can significantly enhance its overall speed.
Browser caching allows elements of your website to be stored locally on a visitor’s device, reducing the need to download them with each subsequent visit. This caching mechanism expedites the loading process for returning users and enhances their browsing experience.
You can implement browser caching by adding appropriate headers to your server’s responses. Utilise tools like cache-control and expire headers to specify how long specific resources should be cached. However, be mindful when updating website assets, as caching may lead to visitors seeing outdated content.
The choice of web hosting service can significantly impact your website’s speed and overall performance. Opt for a reputable hosting provider with high-quality server infrastructure, ample resources, and excellent customer support.
Choose a hosting plan that best suits your website’s needs, considering factors such as traffic volume, server location, and the type of content you host. A dedicated or cloud-based hosting solution often performs better than shared hosting, ensuring faster load times and minimal downtime.
Content Delivery Networks are geographically distributed server networks that store cached versions of your website’s static content. When a user accesses your site, the CDN serves content from the server closest to their location, reducing latency and improving load times.
Integrating a CDN into your WordPress website can significantly improve speed, especially for international visitors. Popular CDN providers include Cloudflare, Akamai, and Amazon CloudFront. Set up your CDN correctly, and watch your website’s speed soar to new heights.
Improving website speed is not a one-time task but an ongoing process. Regularly monitor your website’s performance using tools like Google PageSpeed Insights, GTmetrix, or Pingdom. These tools provide valuable insights and actionable suggestions to optimise your website’s loading times further.
Conduct periodic performance audits and fine-tune various elements to maintain your site’s top-notch speed. Stay updated with the latest advancements in web technologies and Optimisation techniques to continually improve your website’s performance.
To optimise a WordPress site for Core Web Vitals, which are critical for user experience and SEO, you can follow these strategies:


To optimise Core Web Vitals on your WordPress site, we use the following:
When using these plugins, it’s important to configure them properly to ensure they are effectively improving your Core Web Vitals scores. Regularly monitor your site’s performance using tools like Google PageSpeed Insights to track improvements and make necessary adjustments.
Several myths about WordPress are simply untrue. Here are a few examples:
WordPress doesn’t suck. But poorly managed WordPress sites absolutely do. The platform isn’t the problem, the approach is.
Please get in touch if we can help.
Yes, the WordPress software itself is free. You’ll need to pay for hosting (typically £5-50/month depending on quality), a domain name (around £10-15/year), and any premium plugins or themes. The real cost is in proper development and ongoing maintenance, which is where most businesses either invest wisely or pay later in lost performance.
You don’t need to code to manage day-to-day content on a WordPress site. However, building a WordPress site that performs well, loads fast, and ranks in search engines requires proper development skills. The gap between ‘installed a theme’ and ‘built a professional WordPress site’ is where most problems start.
WordPress is one of the most SEO-friendly CMS platforms available, with clean URL structures, built-in sitemaps, and strong plugin support from tools like RankMath. That said, no CMS is SEO-friendly out of the box. Proper technical SEO, structured data, and content strategy are what actually drive rankings.
Yes. WooCommerce powers millions of online stores worldwide. For straightforward product catalogues and checkout flows, it’s a solid choice. For more complex requirements like custom pricing logic, multi-vendor marketplaces, or heavy integrations, you may need bespoke development on top of WooCommerce, or a different platform entirely.
Yes. We recommend monthly updates as a minimum. Always back up first, have a rollback plan, and test on a staging server before pushing updates to your live site.
Skipping updates is one of the fastest ways to end up with security vulnerabilities and plugin conflicts.
It depends on what you need. WordPress is the strongest choice for businesses that want flexibility, SEO performance, and long-term ownership of their site. Platforms like Shopify work well for straightforward ecommerce, and Squarespace suits simple brochure sites.
If you need custom functionality, complex integrations, or a site that scales with your business, WordPress with proper development is hard to beat.
If your site loads in under 3 seconds, passes Core Web Vitals, and converts visitors into enquiries, it probably just needs ongoing maintenance. If it’s slow, bloated with plugins, or hasn’t been properly updated in over a year, a structured cleanup or rebuild is usually more cost-effective than patching problems one at a time.
There’s no magic number, but fewer is almost always better. A well-built WordPress site typically needs 10-15 plugins at most. If you’re running 30+, there’s a good chance several could be replaced with cleaner, hand-coded solutions. We’ve taken over sites with 80-120 plugins, and in every case, stripping them back dramatically improved speed and stability.
Currently scheduling strategic partnerships for Q1-Q2 2026. Limited spaces remain.
Get a free technical consultation and project roadmap. We’ll assess your requirements and provide transparent pricing for your growth-stage development needs.
Call: +44 020 8898 3993