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Case Study


With the brand under new ownership, we worked with our design partner Mystery to create a modern web presence for SlimFast. Although the brand has been through a few ownership rounds, Devstars have always kept the trust of the core team. We are very proud to still be offering excellent advice and cost effective support to their marketing team.


The SlimFast brand was bought from Unilever in 2015.

The new site is fully responsive, seamlessly integrating with a mobile app so that updates and inputs from the SlimFast team are shared their customers in a timely fashion.


The Challenge

Mystery and Devstars were tasked with redesign and rebuild of the website.

The site needed to be reverse the sliding ranking performance and offer a bright new looks for the Brand

The Result and Google’s structured data to ensure that key content such as Recipes are catalogued and shown correctly within Google search results. Preparing data in this way makes it much easier and quicker for Google to display updates to content.

As part of the ongoing development, we’ve recently added e-commerce to the site, selling starter packs direct to the public.

Visit the Site +
Structured data
> Google =
top ranking pages

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