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6 Tips to Write Attention-Grabbing Headlines [With Examples]

Date: 20/01/2023



Attracting customers is a top priority for businesses, but writing headlines that grab the reader’s attention can be a challenge. A headline can make or break the success of an article, so it’s crucial to ensure that it’s attention-grabbing, persuasive and relevant. This article will discuss five advanced strategies for writing headlines that will engage your reader and increase your chances of success.

How To Write Catchy Headlines: The Basics

Writing attention-grabbing headlines is both an art and a science. The first step is to identify who your target audience is. Understanding their interests, needs, and language will allow you to shape a headline to grab your reader’s attention effectively.

For instance, if you are writing a blog post for tech enthusiasts, your headline might be something like “Why You Need To Try These 3 Revolutionary Technologies”. This headline is targeted directly at the interest of the reader, making it instantly engaging. Create headlines that are no more than 10 words to grab your reader’s attention and make them want to read on. 

Next, a compelling headline is usually succinct but packed with information. It gives the reader a good idea of what the news story or blog post will be about, arousing curiosity without giving away too much. Create headlines 

Remember, great headline writing is all about balance. You want to make your headlines engaging without resorting to clickbait. Stick to the facts, but present them in a way that will make your readers want to know more. Crafting engaging headlines might require a few drafts and a bit of creativity, but the payoff in reader engagement will be well worth the effort.

How To Write an Attention Grabbing Headline in 5 Key Steps

Leverage the Power of Numbers and Statistics

Numbers and statistics are powerful tools for capturing the reader’s attention. People are naturally drawn to numbers and statistics, and they provide a compelling and convincing way to present information. In your headlines, use numbers to create a sense of urgency and emphasise your article’s most crucial aspects. Examples: “10 Proven Strategies to Boost Your Sales by 50%” and “5 Reasons Why Investing in SEO is a Must for Your Business”.

Create a Feeling of Urgency

Urgency can be a potent way to grab the reader’s attention and encourage engagement. People who need to act fast are more likely to be interested in your content. Use words like “now”, “today” or “immediately” in your headlines to create a sense of urgency. Examples: “Take Action Now: How to Drive More Traffic to Your Website in 30 Days” and “Limited Time Offer: Get 50% Off Your First Purchase Today”.

Utilize Strong Action Verbs

Action verbs are a great way to grab the reader’s attention and create excitement. Use strong action verbs in your headlines to make them more persuasive and engaging. Examples: “Unlock the Secrets to Boosting Your Conversion Rates” and “Reveal the Top Strategies for Skyrocketing Your Online Sales”.

Pose a Question

Asking a question in your headline is an effective way to engage the reader and grab their attention. Questions are a powerful tool for getting people to think about the topic and can encourage engagement. Examples: “Struggling to Increase Your Online Sales? Here’s How” and “Want to Drive More Traffic to Your Website in 30 Days? Here’s How”.

Employ Emotional Language

Emotional language is a great way to grab the reader’s attention and build a connection with your audience. Use words and phrases that evoke emotion to create a compelling and engaging headline. Examples: “The Definitive Guide to Overcoming Your Fears and Achieving Success” and “Transform Your Life with These Proven Habits”.

Ensure Headlines Appeal To Different User Segments

Different headlines will appeal to different audiences, which is why it’s crucial to craft headlines that target different user segments. For instance, a tech-savvy audience might be attracted to headlines that promise the latest innovations or technological breakthroughs. In contrast, an audience interested in self-help may be more drawn to headlines that offer solutions for personal growth and success.

To appeal to a wider audience, consider creating multiple versions of your headline and A/B test them against each other to see which one resonates best with your readers.

5 Types of Headlines To Utilise

There are several types of headlines that can be effective in grabbing the reader’s attention. These include:

  • Listicles: A listicle is an article or blog post consisting of a list, usually with a brief description for each item on the list.  Headlines for these types of posts often include a number and promise to provide useful information or tips.
  • How-to/ Instructional: These headlines offer readers an opportunity to learn something new or acquire a new skill. They typically start with “how to” or “learn how to”, or “here’s how to” followed by the topic at hand.
  • Question-based: As mentioned earlier, questions can be a great way to engage readers and pique their curiosity. These headlines pose a question related to the topic of the article or post.
  • Shocking/ Controversial: These headlines are designed to create a strong emotional response from readers by using provocative language or making a bold claim. They can be effective in grabbing attention but should be used sparingly as they can also turn some readers off.
  • Guides/ Tips: Similar to how-to headlines, these types of headlines promise to provide valuable information or tips on a particular topic. They often start with “guide to” or “tips for” followed by the subject matter.

5 Catchy Headline Ideas & Examples

Here are some headline ideas and examples that perfectly encapsulate the principles we’ve discussed:

  1. “Double Your Productivity in Just 7 Days – Here’s How!” A compelling headline that promises a substantial benefit within a specific time frame.
  2. “Is Your Diet Sabotaging Your Fitness Goals?” This headline poses a question that might resonate with your readers, making them curious to learn more.
  3. “Defeat Procrastination: 5 Proven Strategies that Really Work” The strong action verb ‘Defeat’ combined with a number makes this headline engaging and persuasive.
  4. “Break the Cycle: Stop Living Paycheck to Paycheck Now!” The sense of urgency and the strong action verb ‘Break’ make this a great headline that readers are likely to click on.
  5. “Unleash Your Creativity: 10 Art Projects to Try Today” The strong action verb ‘Unleash’ and the number ’10’ make this headline intriguing and engaging.

Remember, killer headlines do more than just grabbing attention. It sets the tone for your article, blog post or news story, and encourages the reader to keep reading. Therefore, invest time and effort in crafting compelling headlines that will not only capture your reader’s attention but also pique their interest and curiosity.


By implementing these five advanced strategies, you can write headlines that grab the reader’s attention, persuade them to engage with your content, and increase your chances of success. Whether you are promoting a new product or service or writing an educational article, these strategies will help you create powerful, persuasive, and relevant headlines. BTW we’re listed on DesignRush under the outsource web design section.

Check out our eBook, The Digital Toolkit for Graphic Designers, where you’ll find a section on AI’s impact and some tools to try.

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