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Technical SEO Specialists

In the world of search engine optimisation (SEO), there are several types of specialisms. One of the most important is technical SEO. This area is critical in optimising your website for search engines and improving its overall performance.

Technical SEO Specialists Technical SEO Specialists

How do we approach Technical SEO at Devstars?

Technical SEO is about attention to detail and keeping abreast of the changing technical landscape. Search engines evolve. Their algorithms change and it’s important to change with them.


Here are some of the key tasks:


Website Audits and Analysis


The first step in any technical SEO campaign is a comprehensive website audit. This involves analysing your website’s technical infrastructure to identify any issues or areas that need improvement. A technical SEO specialist might use a variety of tools and techniques to conduct this audit, such as:

  • Crawling and indexing analysis.
  • Speed and performance testing.
  • Mobile-friendliness testing.
  • Schema markup analysis.
  • Website security analysis.

We use tools to check for broken links, missing or poorly configured HTML tags and code-to-content ratios.

Based on the audit results, the specialist will create a prioritised list of recommendations to address any issues or opportunities for improvement.

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Technical SEO

Website Optimization

Once the audit is complete, the technical SEO specialist will work to implement the recommended changes to your website. This might include things like

  • Optimising website speed and performance.
  • Improving website architecture and navigation.
  • Implementing structured data and schema markup.
  • Fixing broken links and redirects.
  • Improving website security with HTTPS and SSL.
  • Optimising website content for search engines.

These changes can have a significant impact on your website’s performance in search results, which can lead to increased traffic, leads, and sales.

Technical SEO

Monitoring and Reporting

Finally, a technical SEO specialist will continue to monitor your website’s performance and make adjustments as needed. This might include ongoing analysis and optimisation, as well as regular reporting on key performance indicators (KPIs) like:

  • Organic search traffic.
  • Keyword rankings.
  • Click-through rates (CTRs).
  • Bounce rates.
  • Conversion rates.
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Technical SEO

Structured Data

Search engines have adopted tags that present content as specific types of information. When used well, it can have a huge impact on how your website is viewed and heard across various platforms, such as Google Home, Alexa, and Siri. Moreover, by optimizing for these voice-activated assistants, you can significantly enhance your website’s accessibility and reach. Consequently, this can lead to increased engagement and a broader audience. Furthermore, integrating voice search optimization can keep your website ahead of the competition in an increasingly voice-driven digital landscape.

We use Rich or Structured data whenever possible to give our clients the best chance of being seen. A good example is how we indicate to Google that a piece of content on SlimFast’s site is a recipe, and within that, we specify ingredients, prep time, cooking time, calories and ratings, for example.

Using structured pages increases your chance of being highlighted as a specific type of data, as shown above, and can also increase your chances of appearing in the people also ask the panel.

Technical SEO

Reasons Why A Technical SEO Specialist is Essential Part of Your Team

  • Expertise and Experience

Technical SEO is a complex and constantly evolving field. With our Technical SEO Service, you can tap into their expertise and experience to ensure that your website is optimised for search engines and performing at its best.

  • Improved Visibility and Rankings

By optimising your website’s technical infrastructure, a technical SEO specialist can help improve your visibility and rankings in search results. This can lead to increased traffic, leads, and sales for your business.

  • Better User Experience

Many of the technical optimisations that a specialist might make can also improve the user experience of your website. This can lead to higher engagement, lower bounce rates, and, ultimately, more conversions for your business.

  • Competitive Advantage

By working with a technical SEO specialist, you can gain a competitive advantage over other businesses in your industry. With a well-optimized website that performs well in search results, you can attract more potential customers and stand out.

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What is technical SEO?

It’s the process of optimising the technical aspects of your website to improve its visibility and performance in search engines.

What does a technical SEO specialist do?

They are responsible for optimising the technical aspects of your website to ensure that it is search engine-friendly and performs well in search results.

Why do you need a technical SEO specialist?

To help improve your website’s visibility and rankings in search results, improve the user experience and give you a competitive advantage.

How do I find a technical SEO specialist?

Look for someone with experience and expertise, check for certifications, evaluate communication skills, and consider your budget when evaluating potential candidates.

What are some key elements of technical SEO?

Key elements  include website speed and performance, mobile responsiveness, website architecture and navigation, indexing and crawling, redirects and error pages, schema markup and structured data, and website security.

What is the difference between technical SEO and on-page SEO?

While technical SEO focuWhile technical SEO focuses on the technical aspects of your website, on-page SEO focuses on optimizing the content and structure of individual pages. Both approaches are essential for a comprehensive SEO strategy, as they address different but complementary aspects of website on the technical aspects of your website, on-page SEO focuses on optimising the content and structure of individual pages.

How long does it take to see the results?

The timeline for seeing results from technical SEO can vary depending on the current state of your website and the extent of the work that needs to be done. However, you can generally expect to see improvements in your website’s performance and rankings within a few months.

In the meantime, it’s important to consistently monitor and adjust your SEO efforts to ensure sustained progress.Additionally, combining both technical and on-page SEO can lead to more significant and long-lasting results.

Can I do technical SEO myself or do I need to hire a specialist?

While there are some tasks that you may be able to do yourself, such as optimizing images or implementing schema markup, more complex tasks may require the expertise of a specialist. Moreover, partnering with our Technical SEO Service can help ensure your website is optimized to its fullest potential.

Furthermore, this collaboration can lead to enhanced performance and better search engine rankings.Consequently, entrusting these tasks to professionals allows you to focus on other important aspects of your business.

What are some common technical SEO mistakes to avoid?

Common mistakes to avoid include using duplicate content, neglecting website speed and performance, not implementing redirects properly, and not optimising for mobile devices.

How can I measure the success of my technical SEO efforts?

You can measure success by tracking metrics such as website traffic, rankings, and conversions. By regularly monitoring these metrics, you can make necessary adjustments and optimize your website to achieve your goals and objectives. Consequently, continuous tracking and adaptation can lead to sustained improvements and success.

In conclusion, our technical SEO service can be an important aspect of your website optimization. By working closely with our specialist team, you can ensure that your website is performing at its best and attracting more potential customers. Therefore, partnering with us not only enhances your website’s performance but also significantly boosts your online presence and business growth.

With the right strategy, you can achieve your goals and grow your business online.

Case Studies

Devstars is a leading London-based web agency specialising in bespoke website and technical SEO service with an impressive portfolio.

From start to finish Stuart and his team used their expertise to
guide us towards a site which would be more effective for our
business. They had great ideas and communication was

Simon Malster – Founder

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