In the world of search engine optimisation (SEO), there are several types of specialisms. One of the most important is technical SEO. This area is critical in optimising your website for search engines and improving its overall performance.
Technical SEO is about attention to detail and keeping abreast of the changing technical landscape. Search engines evolve. Their algorithms change and it’s important to change with them.
Here are some of the key tasks:
The first step in any technical SEO campaign is a comprehensive website audit. This involves analysing your website’s technical infrastructure to identify any issues or areas that need improvement. A technical SEO specialist might use a variety of tools and techniques to conduct this audit, such as:
We use tools to check for broken links, missing or poorly configured HTML tags and code-to-content ratios.
Based on the audit results, the specialist will create a prioritised list of recommendations to address any issues or opportunities for improvement.
Once the audit is complete, the technical SEO specialist will work to implement the recommended changes to your website. This might include things like
These changes can have a significant impact on your website’s performance in search results, which can lead to increased traffic, leads, and sales.
Finally, a technical SEO specialist will continue to monitor your website’s performance and make adjustments as needed. This might include ongoing analysis and optimisation, as well as regular reporting on key performance indicators (KPIs) like:
Search engines have adopted tags that present content as specific types of information. When used well, it can have a huge impact on how your website is viewed and heard (Google Home, Alexa, Siri etc.).
We use Rich or Structured data whenever possible to give our clients the best chance of being seen. A good example is how we indicate to Google that a piece of content on SlimFast’s site is a recipe, and within that, we specify ingredients, prep time, cooking time, calories and ratings, for example.
Using structured pages increases your chance of being highlighted as a specific type of data, as shown above, and can also increase your chances of appearing in the people also ask the panel.
Technical SEO is a complex and constantly evolving field. By working with a specialist, you can tap into their expertise and experience to ensure that your website is optimised for search engines and performing at its best.
By optimising your website’s technical infrastructure, a technical SEO specialist can help improve your visibility and rankings in search results. This can lead to increased traffic, leads, and sales for your business.
Many of the technical optimisations that a specialist might make can also improve the user experience of your website. This can lead to higher engagement, lower bounce rates, and, ultimately, more conversions for your business.
By working with a technical SEO specialist, you can gain a competitive advantage over other businesses in your industry. With a well-optimized website that performs well in search results, you can attract more potential customers and stand out.
It’s the process of optimising the technical aspects of your website to improve its visibility and performance in search engines.
They are responsible for optimising the technical aspects of your website to ensure that it is search engine-friendly and performs well in search results.
To help improve your website’s visibility and rankings in search results, improve the user experience and give you a competitive advantage.
Look for someone with experience and expertise, check for certifications, evaluate communication skills, and consider your budget when evaluating potential candidates.
Key elements include website speed and performance, mobile responsiveness, website architecture and navigation, indexing and crawling, redirects and error pages, schema markup and structured data, and website security.
While technical SEO focuses on the technical aspects of your website, on-page SEO focuses on optimising the content and structure of individual pages.
The timeline for seeing results from technical SEO can vary depending on the current state of your website and the extent of the work that needs to be done. However, you can generally expect to see improvements in your website’s performance and rankings within a few months.
While there are some tasks that you may be able to do yourself, such as optimising images or implementing schema markup, more complex tasks may require the expertise of a specialist. Additionally, working with a specialist can help ensure your website is optimised to its fullest potential.
Common mistakes to avoid include using duplicate content, neglecting website speed and performance, not implementing redirects properly, and not optimising for mobile devices.
You can measure success by tracking metrics such as website traffic, rankings, and conversions. By regularly monitoring these metrics, you can make adjustments and optimise your website to achieve your goals and objectives.
In conclusion, technical SEO is an important aspect of website optimisation that should not be overlooked. By working with our specialist team, you can ensure that your website is performing at its best and attracting more potential customers.
With the right strategy, you can achieve your goals and grow your business online.
Devstars is a leading London-based web agency specialising in bespoke website and application development with an impressive portfolio.
From start to finish Stuart and his team used their expertise to
guide us towards a site which would be more effective for our
business. They had great ideas and communication was
Send us a brief message outlining
your project and we’ll get back to
you asap to discuss your project
in more detail.