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The Fall of Kodak: Lessons for Google and AI

Date: 12/03/2023


The first digital camera was invented in 1975 by Steven Sasson, an engineer at Kodak. This prototype camera was the size of a toaster with a resolution of 0.01 megapixels. Sasson’s invention marked the beginning of a new era in photography, but it would be several years before digital cameras became widely available.

Kodak was a well-known firm and a pioneer in the photographic industry in the second half of the 20th century. However, Kodak struggled to adapt to the development of its invention and ultimately declared bankruptcy in 2012.

Google and AI

Resistance to Change at Kodak

Because they could not adjust to the growth of digital photography, Kodak ultimately failed. One of the first firms to create digital cameras was Kodak, but instead of embracing the technology wholeheartedly, the company chose to continue with its long-standing film business.

The Impact of Neglecting Digital Technology

To say that Kodak’s failure to transition to digital technology affected the business negatively would be an understatement of epic proportions. Kodak’s conventional film business rapidly deteriorated as more and more consumers migrated increasingly to digital cameras for their photography requirements. The era of high-resolution camera smartphones was the final nail in the coffin.

The business went bankrupt because it could not make enough money from its digital endeavours to make up for the loss of its film industry.

AI and Google

Like Kodak, Google is a leader in its field; like Kodak, it must change with the times to be relevant. As AI advances, it can potentially undermine Google’s primary sources of income, including search and advertising.

The Need for Adaptation

The Kodak incident should serve as a lesson to businesses like Google. Businesses must be willing to adapt to new technology and shifting consumer needs to keep their competitive edge. As Kodak discovered with digital photography, ignoring the possible repercussions of new technology might have disastrous effects.


As it continues to pursue AI research and development, Google must consider the potential effects that this technology may have on its business. By seeing Kodak’s mistakes and drawing lessons from them, Google can ensure that it stays ahead of the curve and succeeds in the rapidly developing world of technology.

How is your business navigating the changing technology landscape? Need some advice or have ideas you’d like to bounce off us? Drop us a line.

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