Devstars
Charlie Davidson is a 28-year-old construction worker from Manchester. He’s a single guy who lives with flatmates and earns an annual income of £30,000. Charlie is passionate about motocross and spends most of his free time riding his bike or watching motocross events.
Table 01: DEMOGRAPHICS
| Data Points | Answers |
| Name | Charlie Davidson |
| Age | 28 |
| Occupation | Construction worker |
| Annual Income | £30,000 |
| Marital Status | Single |
| Family Situation | No children lives with flatmates |
| Location | Manchester |
Table 02: PSYCHOGRAPHICS
| Data Points | Answers |
| Personal Characteristics | Adventurous, outgoing, risk-taker, competitive |
| Hobbies | Motocross, mountain biking, snowboarding, camping |
| Interests | Motorcycles, sports, music, travel |
| Personal Aspirations | To become a professional motocross racer |
| Professional Goals | To advance in his construction career |
| Pains | High injury risk, expensive equipment and maintenance |
| Main Challenges | Balancing time between work and motocross, finding affordable gear |
| Needs | Reliable and high-quality motocross gear and accessories |
| Dreams | To travel the world and participate in international motocross events |
Table 03: SHOPPING BEHAVIORS
| Data Points | Answers |
| Budget | £100-£500 for accessories and up to £5,000 for a new bike |
| Shopping Frequency | Once every 3-6 months for gear and accessories |
| Preferred Channels | Physical stores, online stores |
| Online Behavior | Browses online for gear, reads reviews and watches videos before making a purchase |
| Search Terms | “Motocross gear,” “motocross accessories,” “best motocross boots,” “motocross helmets” |
| Preferred Brands | Fox, Alpinestars, Thor, 100%, Leatt, Shift, Bell, Shoei |
| Triggers | Discounts, limited-time offers, positive customer reviews, new product launches |
| Barriers | High prices, low product availability, unreliable shipping, poor customer service |
