Investors in Property
Bespoke CMS and fast, lightweight front-end that integrates with SalesForce CRM and PropertyBase CMS.
The UX is the result of a detailed user research and conversion rate optimization process (CRO). In our latest update the site is now multilingual and available in Duth, French and German.
Bespoke design and build integrated with Salesforce for CMS and CRM
Investors in Property handle more chalets and apartments for sale in the Alps than any other company. With an unrivalled knowledge of the ski resorts and market, they needed a website and mobile app to support the business.
The Challenge
Our journey with Investors in Property began back in early 2016. They had a very slow WordPress site that took hours each week for them to update. Our approach was to design a bespoke front end website with fast property search and user registration at its core. Over the years we’ve had great feedback from the client and other property agents for its was of use and search visibility.
The Result
Investors in Property handle more chalets and apartments for sale in the Alps than any other company. With an unrivalled knowledge of the ski resorts and market, they needed a website and mobile app to support the business.
In 2022 we completed a CRO (conversion rate optimisation) process based on extensive quantitative and qualitative research. This is a major design update focusing on reducing friction and guiding users to key content. The site continues to pull property data directly from SalesForce, allowing the client to focus on news and support content.
For the front end, we improved usability by bringing Search and Filtering functionality to the forefront, supporting listings with great imagery that helps sell the properties.
Data is held locally and, along with optimised front-end code, delivers blistering fast page load times. On top of that, the Resort guides, News and FAQ sections make the site useful to anyone planning a ski trip.
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