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Case Studies

Transforming Cushman & Wakefield’s Digital Property Marketplace

Over five years of strategic partnership, Devstars has continuously evolved Cushman & Wakefield’s London commercial property website, delivering substantial improvements in digital performance, user experience, and search visibility.

UI & UX,  WordPress,  API
commerical property 1 commerical property 1

Key Challenges

  • Complex property data management across multiple London sub-markets
  • Inefficient website performance and user navigation
  • Limited search visibility for specific commercial property types
  • Need for advanced geospatial content optimization

Strategic Solutions

1. Hyper-Local SEO Architecture

Implemented a sophisticated geospatial optimization strategy targeting specific London sub-markets:

  • Created dedicated landing pages for key areas relaeting to high volume search:
    • Office rental in Kings Cross
    • Commercial spaces in Canary Wharf
    • Flexible office solutions across London
  • Developed geofenced area mapping to precisely match property locations with sub-market zones

2. Advanced Property Search Optimization

  • Redesigned search functionality with granular filtering:
    • Price range selection
    • Property type (serviced offices, flex spaces, traditional commercial)
    • Precise location-based searching
  • Implemented user shortlisting feature with email export capability
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3. Technical Performance Optimization

  • Reduced WordPress plugin ecosystem from 26 to 10 plugins
  • Created custom form solutions replacing generic plugins
  • Improved page load times and site performance
  • Implemented Google Analytics 4 with advanced event tracking

4. Content Strategy for AI-Powered Search

  • Developed comprehensive, location-specific content
  • Structured data to support emerging AI search algorithms
  • Created detailed property descriptions optimized for both human and AI discovery

Technical Implementation Highlights

  • Geospatial data integration
  • Custom WordPress development
  • Advanced SEO architecture
  • AI-ready content structuring
visit the site

Future Focus

We continue to optimise for:

  • Local search performance
  • User experience refinement
  • Emerging AI search adaptation strategies

Key Technologies

  • WordPress
  • Google Analytics 4
  • Custom API integrations
  • Advanced SEO tools
  • Geospatial mapping technologies

Transforming digital property discovery, one sub-market at a time.

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Thanks for the joint efforts on this, everyone, truly appreciated the result achieved

Simon Peach – Head of Marketing

peach properties
peach properties

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