Devstars
Blog
Date: 26/09/2023
Stuart WatkinsAt Devstars, we’ve spent over two decades working with myriad industries, building reliable web systems prioritising user engagement and seamless experience. We’ve been particularly vested in developing robust queuing systems to ensure applications run smoothly, even under heavy traffic. Here’s our in-depth guide to achieving this feat.
In 2011, Devstars created a queue timing system for Heathrow Airport that drastically reduced transit times through immigration. The system served Heathrow and several other airports around the globe for almost a decade.
We thought we would look at how systems have evolved and how they could be done better in 2023.
Queueing is as old as trade. However, the ways to manage it have evolved over the years. Traditional methods like manual counting and basic time estimations have long been outdated.
Even a decade ago, businesses relied on manual labour to manage queues, which was inefficient and often led to human errors.
We live in a world of immediate gratification. Technology not only meets this demand but also brings unparalleled efficiency and accuracy. There will always be spikes in demand, but by using technology, we can reduce waiting time and make the waiting time less painful.
Sensors placed strategically around a store can offer valuable real-time data. These can measure footfall, time spent in the queue, and customer emotions. Sensors could be used for facial recognition to detect the time a random subject takes to get from one location to another.
Another option we have previously explored is using the unique signature from a bypasser phone to measure queue and crowd movement. Again, this should always be anonymised and only not stored.
There are obvious privacy concerns with systems like these, and local laws and customer concerns must be considered.
Many sectors now use apps, from fast food to banks, to manage queues, offering the advantage of pre-booking and time slot reservations. Tablets hooked up to EPOS systems can allow visitors to log in and get alerts when their time is ready.
High-definition cameras equipped with AI algorithms can offer precise queue metrics and even predict bottlenecks before they happen. We have partners that are using similar camera technology to improve farming.
Instant information allows real-time adjustments, helping manage unexpected customer surges or lulls.
Data analytics tools can predict queue patterns, helping businesses plan staffing and resources.
A well-managed queue significantly enhances customer satisfaction, increasing sales and customer retention.
Believe it or not, reducing queue times can directly impact sales. A happy customer is a spending customer.
While technology is useful, it often comes with the issue of data privacy. Businesses must comply with GDPR or similar regulations.
The initial setup cost for high-end queue management systems can be prohibitive for small businesses.
Retail: Big retail chains like Walmart and Target use sophisticated technologies to manage queues, significantly improving the customer experience. Systems such as Greetly can help manage expectations and allow visitors to understand where they are in a queue.
Airports: use technology to manage queues at security checks, immigration, and boarding gates.
Healthcare: Hospitals and clinics increasingly adopt digital solutions to minimise waiting times, improving patient satisfaction.
Digital: In the entertainment industry, queue timing systems can manage surges online for ticket sales and album releases. Working closely with Radiohead management and merchandise company, we had up-close experience developing these systems.
AI can analyse huge datasets instantly, providing actionable insights that human managers would take hours to compute.
Thanks to technology, several businesses have reported a 20-30% reduction in queue times.
Expect to see more AI and AR solutions designed to manage and entertain people while they wait.
High-end solutions come with a high price tag, but there are also cost-effective options tailored for small to medium businesses.
Different businesses have different needs. Ensure that the technology you choose can scale with your business.
It’s vital to consider how easily your chosen solution can adapt as your business grows.
Compliance with data privacy laws is non-negotiable. Make sure any technology you choose is compliant with local regulations.
Many modern queue management systems can integrate with existing POS systems, providing a seamless customer experience.
Integrating with Customer Relationship Management software allows businesses to offer personalized experiences based on past customer data.
Any new technology will require some level of staff training. Make this process as simple and efficient as possible.
Your team must be adaptable, willing to learn, and proficient in managing the technology you implement.
Today’s customer expects a seamless and quick shopping experience. Technology can meet and exceed these expectations.
Hearing directly from customers can provide invaluable insights into how well your queue management system works.
Many queue management systems allow for branding options so you can align the customer experience with your brand image.
Some technologies offer special features like loyalty programs and promotional messages, enhancing the overall customer experience.
Globally, the trend is moving towards increasingly sophisticated queue management systems that rely on data analytics and AI.
Fast-food chains and high-end restaurants alike are benefiting from specialized queue management systems.
Stadiums, cinemas, and theme parks utilise technology to manage large crowds effectively.
Technology streamlines the process, reducing wait times and enhancing the customer experience.
Sensors, mobile apps, and cameras are the most commonly used technologies.
Given the potential increase in customer satisfaction and sales, the investment is often justified.
Compliance with privacy regulations is essential; make sure to choose a technology that adheres to legal requirements.
Many modern queue management systems offer integration options with POS and CRM systems.
Before making your choice, prepare an implementation checklist to guide you through the setup and deployment.
The initial phase can be challenging, but with the right planning and team training, it becomes a seamless process.
With advancements in AI and machine learning, we can expect even more efficient and customer-friendly queue management systems in the future.
Being an early adopter of this technology can provide you with a significant competitive advantage.
Effective queue management is crucial in the modern retail landscape. Leveraging technology can significantly improve customer experience and operational efficiency.
In an increasingly competitive market, using technology to measure and improve queue times can be the difference between success and failure.
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