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Case Study

Bespoke WordPress Site and Brand Identity

It’s been a pleasure working with Artisan, a start-up in the automotive industry that will become known for its meticulous attention to detail and dedication to quality.

Our journey with Artisan began with the challenge of creating a digital footprint that matched their unique approach to car sales and restoration.

Client profile: Artisan Motor Co.

The company specialises in high-end, custom-built Land Rover Discovery vehicles, offering a unique, appointment-only buying experience.

Their work ranges from curating modern classics to restoring including complete rebuilds, including engine blueprinting and hand-stitched leather upholstery. Artisan stands apart from traditional car showrooms, bringing an artisanal touch to every vehicle.

The Challenge

Artisan needed a digital platform that:

  • Reflected their high level of craftsmanship and exclusivity.
  • Enabled them to grow organically alongside their expanding business.
  • Facilitated key interactions between the company and its discerning clientele.
  • Create a teaser campaign ahead of the launch

The Solution

Our Approach

Discovery Workshop:

We began with a comprehensive discovery workshop to understand Artisan’s offerings, market position, and unique selling points. This crucial step shaped the brand’s visual identity and tone of voice, which you can see on their website.

Website Design and Development:

  • Initial Phase: We started with a simple single-page site to gather customer details. This was the seed from which the current website has grown.
  • Expansion: The website evolved to showcase a range of in-stock reconditioned vehicles, complete with test-drive options.
  • Interactivity and Engagement: Key features include sign-up forms for custom-build enquiries, displaying in-stock vehicles, encouraging part-exchanges, boosting test-drive enquiries, and social sharing features.

E-commerce Structure:

The website mimics an e-commerce store’s structure, focusing on generating enquiries that convert to offline sales.

Future Expansion Plans:

We plan to enhance the site with stunning photography and videos showcasing the intricate craftsmanship involved in Artisan’s custom Land Rover builds.


The Results

  • Branding Success: The website effectively communicates Artisan’s professionalism and exclusivity, targeting the right audience.
  • Dynamic Growth: The site has grown in tandem with the company, adapting to their evolving needs.
  • Increased Engagement: The website’s structure has successfully facilitated the desired interactions, leading to an increase in customer enquiries and sales.

Need a Bespoke Automotive Website?

Artisan Motor Co.’s website is not just a platform for showcasing vehicles; it’s a reflection of their commitment to quality and craftsmanship. As Artisan continues to evolve, so will their digital presence, ensuring they remain at the forefront of their niche market.

If you’re looking for a website that reflects the quality and uniqueness of your automotive business, contact us at Devstars. We specialise in creating bespoke digital solutions that bring your brand’s story to life.


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