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Royal Academy of Music Website Development

Building a New Website for the Royal Academy of Music


Developing a new website for a 200-year-old internationally renowned institution certainly takes some planning. Luckily, the team at the Royal Academy of Music were wonderful to work with, making the entire process smooth and enjoyable.

Our design partners Mystery had already completed some extensive brand development work, helping lay the foundations for our initial discussions.

Planning a new website for the Royal Academy of Music

After the initial planning meetings, where we discussed the new site’s key functions and primary goals, we developed wireframes and mood boards for review by the academy’s management board.

Once everyone had agreed on the requirements, a very detailed technical spec was produced to keep a record of the exact project outlines. We were then ready to begin production.

The importance of planning website production

One of the great things about engaging in this much forward planning is that when the production process begins, everyone has a full understanding of exactly what is required at the end of the project.

Everyone also understands each others roles and responsibilities, with clear contact points for account management, content requests, as well as design and development reviews.

Launching the new website

The site was designed by Mystery and built by us to the agreed schedule and launched early 2015.

Since launching the new website, we have extended the sites reach, including new interfaces that pull from the database and present upcoming events via TV screens in the foyer.